Movie Trailer

The movie trailer i chose the review is Sin City. Based on Frank Miller's graphic novel, the trailer looks just that, very graphic. This action packed trailer is sexed up and violent leaving viewers in awe of the cinematography. The high contrast black and white shots are highlighted with red and yellow accents conveying highly emotional or powerful scenes. I think this trailer is successful because of how different it looks than other film trailers.

Axe Branding

Personally, I don't like when guys wear Axe grooming products but i think their marketing campaign is strong. The message their campaign communicates is if you wear their product, women will be attracted to you. Their commercials work so well because they target their audience so well. The ads target the young male demographic by featuring sexy females and appealing to the male ego.

How can this apply to my own work? I can put my effort into targeting a specific audience. Like how Axe ads appeal to young men by targeting their audience, my designs can target specific consumer and therefor be more successful.

Nancy

Portfolio Tips

So it’s portfolio time in studio! Here’s a link to one I found helpful:
http://www.coroflot.com/public/help_portfolio_tips.asp
So this article may not tell you a lot of obvious tips you may know, but many forget the basics when it comes to portfolio design and get hung up on the details. Here’s a summary:
The Right Type-. A different presentation is appropriate for each person, each situation and each interview. Prepare according for the situation; there is no right way to do a portfolio.
Skills-The pages in your book must demonstrate that you can quickly and effectively communicate complex ideas in a professional manner. Excellent, interesting and varied compositions are expected. Dramatic use of scale, focus and color will make your work stand out. Make an effort to communicate your level of skill with a wide variety of tools typical for your chosen field.
Range-This lets the reviewer know that you are flexible and can work in a variety of situations.
Ambition- Self-driven projects are great examples of this
That Something Special- To rise above the rest and truly stand out in an extremely competitive field, your work needs to go the extra mile

Nancy
(Pants)