Personally, I don't like when guys wear Axe grooming products but i think their marketing campaign is strong. The message their campaign communicates is if you wear their product, women will be attracted to you. Their commercials work so well because they target their audience so well. The ads target the young male demographic by featuring sexy females and appealing to the male ego.
How can this apply to my own work? I can put my effort into targeting a specific audience. Like how Axe ads appeal to young men by targeting their audience, my designs can target specific consumer and therefor be more successful.
Nancy
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